Hai Thuy is a premium edible bird’s nest brand based in Bến Tre, Vietnam. As a small-scale family business, each nest is selected, cleaned, shaped, weighed, and dried by hand, reflecting the patience and care behind every product.

The challenge was to help Hai Thuy stand apart in a crowded edible bird’s nest market, where premium brands often rely on familiar codes of luxury, heritage, nature, and wellness. Red, gold, deep blue, metallic finishes, ornamental motifs, and traditional imagery are commonly used to communicate quality and prestige.

The opportunity was to build a more distinctive identity from what makes Hai Thuy unique: its roots in Bến Tre, its connection to the Mekong Delta landscape, and its hands-on approach to craftsmanship. The resulting identity presents Hai Thuy as a quietly premium brand shaped by nature, family craft, and a strong sense of place. Its visual language is warm, earthy, contemporary, refined, and understated.