The CAT eye is a logo design project for a trendy, playful eyewear brand with a cute, chic, and approachable character.

The identity explores the connection between the cat and the eye, transforming the cat silhouette into a geometric symbol through angular forms, layered shapes, and negative space. The tall letterforms of “CAT” introduce a chic, fashion-forward character, while the contrasting type keeps the wordmark playful and approachable.

A cool blue palette reinforces the youthful character of the identity, which was extended across stationery, retail signage, packaging, and merchandise to demonstrate its versatility across brand touchpoints.