Daily Dose is a brand identity project for a crochet brand creating cute, comfortable, and carefully crafted pieces for everyday life. Rooted in the simplicity and peacefulness of crochet, the brand celebrates the quiet joy of making and the sense of comfort carried through each handmade piece.

The visual direction balances calmness with playful character, creating an identity that feels gentle yet distinctive. The logo features a cat tucked into a crochet blanket, expressing warmth, comfort, and the intimate ritual of crochet, while a soft green palette reinforces the brand’s peaceful, natural character. The visual identity extends across packaging, signage, shopping bags, and lifestyle applications to create a cohesive expression of everyday comfort.